Image, from the Latin, is an artifact that has some similar appearance to a subject. The important point here is that by definition image is not truly real, but we are led to, trained to, and persuaded to think and believe image is real! We become so finely conditioned that we think perception and image are absolute realities.
People project all kinds of images in different situations and at different points in time, and at different points in their life as a function of a myriad of factors. Being authentic and genuine is what is truly indicated. Then one can really “look in the mirror” without pain and with confidence.
Being real and true to yourself and others will position you more effectively to make money if that is your goal. Being in synch with yourself can only help you achieve your aspirations. Maintain any image you want, or need, as long as you have enough integrity and self awareness to know that image is just that: image, an artifact that some similar appearance to a subject.